About

About Sudakshina

Sudakshina (Kina) Bhattacharjee (née Mukherjee) is a commercial writer, a qualified journalist, a published Business English author and an experienced digitial content marketer based in the United Kingdom.

She was born and raised in west London till the age of 12 and then she had moved to Kolkata (Calcutta), India, for further schooling.

She then came back to London and graduated with a BA (2:1) Hons in New Media Journalism with Film & TV Studies from Thames Valley University(now known as University of West London) between 2002-2005.

For the past 18 years, Sudakshina has acquired a wealth of experience in writing and editing commercial content for both print and digital media, catering to audiences from finance, oil and gas, further education, pest control, hygiene and digital marketing sectors.

In between November October 2011 and May 2012, Sudakshina collaborated with noted Business English author, Fiona Talbot, to write a coming-of-age guide called Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders that was published by international publishing house, Kogan Page, in 2012.

Her current core expertise lies in all aspects of digital content marketing, from forming and developing content strategies to content production, publication and amplification for B2B and B2C audiences across a wide range of industries.

All the work she does is in compliance with SEO, CRO, UX/CX principles, as well as legal and regulatory requirements. She understands and ensures that content- be it online or offline – converts audiences and can work according to Agile principles and practices.

Sudakshina is essentially a communicator, specialising in researching, conceptualising, creating, producing, presenting, editing and publishing content for websites, landing pages, company blogs, email marketing campaigns, news stories, feature articles, press releases, business reports, briefings, video and podcast scripts, PowerPoint presentations, guest posts and ghostwriting.

She excels at promoting content via social media and has experience in representing businesses as their social media brand ambassador for their products and services.

Sudakshina is married to a dental/oral and maxillofacial surgeon and lives in the United Kingdom.

Please click on the following links to sample her work.

Media Coverage on Sudakshina Bhattacharjee