A big Hello to you all! 🙂 It has been a long time coming since I blogged on my own blog, because I’ve been busy in managing other blogs and websites for a living and dealing with a whole lot else that Life threw at me. While these are reasons and not excuses, I do […]
Writing and Web Content
Global vs Local Content As the Internet has enabled businesses to trade from all corners of the world, the focus for digital marketers is to have a content strategy that not only recognises where the users are accessing the website from [thanks to geo-ip] but to also provide the content about products and services in […]
Chances are, you write for a living (like myself) and find yourselves navigating through the differences between writing news stories and writing marketable content. Whether you’re a journalist transitioning to the world of digital content marketing (again, like myself) or a budding copywriter, or a marketing communications professional, or even a voracious consumer of digital […]
Greetings Dear Blogworms, I hope you’ve had a great summer as have we down here in Britain…it may have come late, but it did arrive and as they say, better late than never and all that jazz! Those of you who read my blog regularly [thank you, once again, from the core of my heart, […]
‘ve been doing a lot of writing this past month and if there is one thing I would like to say is that the at the heart of any business is its products and services.
Communication is important, content is important too. But by no means is content ‘king’!