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About the Book
Inter-cultural business communications is a minefield of cultural expectations, where English is almost universal currency. Brochures, reports, manuals, and all other documents – both print and digital – intended for a global audience need to accommodate readers who are unfamiliar with American [or British, Australian, Indian, etc.] idioms.
To communicate across borders with customers, suppliers and colleagues, business people – native and non-native speakers alike – need to learn how to streamline their syntax, adjust their choice of words and free their message from references that are particular to their own culture.
Improve Your Global Business English defines the differences between local and global English. We show you how to profile prospective readers, customers and audiences, understand sub cultures and make an impact through written English. We also elucidate on how to best understand and write for different media as well as provide punctuation and grammar tips.
Reviews and Publicity
Amazon Reviews on Improve Your Global Business English
Book Review by Bookshop.org (2013)
Article in Core Communique (May 2013)
Article in Youth Ki Awaaz (May 2013)
Book Review by Fiona Bramble ESL Blog (April 2013)
Book Review By Elite Magazine (December 2012, p.14)
Sudakshina’s Interview by students iLEAD, Kolkata, India. (Nov 2012)
Table of Contents
- Chapter 1: Writing English for global business
- Chapter 2: Deciding your business writing objectives in a digital age
- Chapter 3: A crash course in Non-Verbal Communication
- Chapter 4: Common challenges in Business English in a global workforce
- Chapter 5: How does writing in a digital economy affect all?
- Chapter 6: Make an impact through written Word Power
- Chapter 7: Using the word power skills system
- Chapter 8: Writing press releases and editorial copy
- Chapter 9: Writing copy
- Chapter 10: Writing agendas, meeting notes and minutes
- Chapter 11: Using word power skills with Social Networking media
- Chapter 12: Why we write in business
- Chapter 13: Using English – further perspectives for global business
- Chapter 14: Business English today
- Chapter 15: Quality Matters
- Chapter 16: Punctuation and grammar tips
- Chapter 17: Writing tips for everyday business
- Chapter 18: Common confusions and how to avoid them
- Chapter 19: E-mail versus letter in the global workplace
- Chapter 20: English as an adaptive language of global communication
- Chapter 21: The relationship between writing, time and management
Also available in Vietnamese and Polish
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